117 | Are We Going to Beat "The Market"?

Honestly, I don’t know.

And honestly, I don’t care - even though sometimes I’m tempted to care.

But the moment you tack a fee onto assets under management is the moment you’re putting yourself on the hook to make it happen - or at least begging someone to ask the question.

Of course I want the best investment returns just like every other competitive, Type A, perfectionist-leaning achiever out there, but money is about so much more than investment returns.

I’m interested in helping people engage with how much is enough, use their money for things that actually contribute to building their life, and avoid getting stuck on the perpetual pendulum of hoarding and consuming.

Beating the market is an abstract and confusing metric that doesn’t get me closer to any of those goals.

But when you’re paying for returns, it’s hard to acknowledge that reality.

Our fee is a simple, flat fee that is loosely based on complexity and ability to pay, but is never based on a percentage of assets under management.