144 | You’re Paying for One Thing

You’re paying me for one thing – to help you do something that you have been unable to do yourself.

It’s up to me to understand what you’ve tried to do or want to do.

It’s also up to me to help you figure out how to do it.

But I’ll spoil the ending…

There’s a good chance the way to do it has already crossed your mind or is simpler than you imagined.

This creates a tension – why am I paying for something simple or that I “could have done on my own”?

But just because it’s simple doesn’t mean it’s easy – you’d have done it by now.

And a mental list of hypothetical solutions isn’t the same as knowing the solution – it just seems that way once you’ve heard it.

If the simple answer brings you relief, then we’ll be a good fit.

If it leaves you underwhelmed, then it’s probably going to be a tough go for us.