216 | Out on a Limb

Everything comes back to spending - we earn to spend now, we save to spend later, we invest to spend more now and later.

Spending is as central to life as breathing.

And this is what makes "getting ahead" or "staying ahead" or “catching up” so elusive.

We can't outrun the uncertainty or feelings that creep up any time money goes out the door.

When you spend, there's always a chance...

• A better alternative exists
• A cheaper alternative exists
• Someone else will buy it too
• No one else will buy it
• Someone will have something better
• Someone will have something worse
• You're tired of buying this thing
• You didn't think you'd have to buy this thing
• You've never bought this thing before
• You haven't done enough research
• You've done too much research
• You still don't know what you don't know
• You don't actually know what you want
• Your preferences change
• It goes on sale after you buy it
• It doesn't work like you hoped
• You don't get what you expect
• You don't end up needing it
• You never receive it

It doesn’t matter whether you're 10 or 33 or 54 or 82 years old...

When you spend, you're stepping out on a limb.