237 | Icing the Kicker

A market update is a like icing the kicker before a game-winning field goal.

It’s very noisy. Nerves are high. Things are beyond your immediate control. And it’s best to ignore the consequences.

A coach can say, “Just like you did it in practice.”

“You’ve done this plenty of times before, go and do it again.”

“Breathe, remember your routine, pick your target - then kick it.”

But as soon as you call a timeout, you’re begging doubt, overwhelm, and unforced errors to show up.

And a market update - especially a reactive one - is like icing your own kicker.

In a world where buying and holding runs laps around everything else, you can’t draw attention to information that can only harm.

Remember - the opponent calls the timeout to throw you off your game, not keep you on it.

We don’t like icing our own teammates around here, so we use our timeouts market updates wisely.

Thanks to HS for planting the seed on this reflection!