244 | Two to Tango
When there is something to win - pride, trophy, or money - it attracts competitors.
Comebacks, botched calls, and banners begin to write stories.
But stories can't travel without fans.
And the traveling stories are endless and valuable.
Play games, tell stories, repeat.
The value is that dance, and it only takes two, specifically - those two - to tango.
An extra dancer (or 100!) distorts the dance - "but they led to record revenue" so we press on.
Then one day, a competitor doesn't care to win.
And the 100 remain to fight over the dwindling value.