110 | All You Need is a Fob

There are more than 20,000 mutual funds and ETFs in existence right now.

Anyone who thinks that someone can evaluate them all to discover the best ones is kidding themselves - we crossed that threshold a couple of decades ago.

As a result of this boom in options, we are now more overwhelmed with decision fatigue and confusion about what matters than ever before.

But there is a silver lining.

The redundancy and accessibility of options is greater than ever before. If we can’t get a specific investment, then we can easily find it’s twin brother, sister, cousin, or best friend with the click of a button.

Managing investments used to provide critical access, but now it’s an overpaid front desk clerk who’s watching everyone use a fob to get in the door.

We review investment options, we review investment performance, we give investment advice, and even help adjust your investment allocation if needed, but we do not manage investments.