111 | Titleist or Taylormade?

The specific investments that you use are like the brand of golf ball that someone might play.

Golf purists might appreciate the nuance of different brands or have eclectic personal preferences.

Non-golfers couldn’t be less interested or equipped to even have an opinion or distinguish between two different brands.

Either way, time spent discussing golf ball brands is either wasted or better done when shooting the breeze over a beer or coffee.

To actually be good at golf you have to be able to hit fairways, hit greens, and make putts - the brand of ball enhances these skills about as much as a couple of phone books would improve a toddler’s ability to drive a car.

Over time, the majority of investments start to feel a lot more similar than different, but for some reason once we’re managing them we can’t help but start acting like they will turn us into the financial equivalent of Tiger Woods circa 2000-2001.

We review investment options, we review investment performance, we give investment advice, and even help adjust your investment allocation if needed, but we do not manage investments.