123 | Thoughts on Our Pricing

Of course there is a fee for our services.

There are two primary reasons that we charge a fee - credit to Carl Richards for saying them so concisely.

The first is that clients who pay for advice actually pay attention to advice.

Paying is an expression of enrollment in the process. And enrollment in the process is the leading indicator of future success.

The second is that making a profit gives us "permission" to continue doing this high impact work indefinitely.

Without some profit, the work would be a hobby, which is only sustained by outside resources. That is no way to run a business or even a household.

Our fee is a simple, flat fee that everyone can understand.

That is rare in the industry.

It's scaled loosely based on complexity and ability to pay, so that we can serve a diverse group of clients forever.

That is rare in the industry too.

You will not find many people who have thought more intentionally about client-centered pricing than we have - just ask them.