167 | The Amazon Box Effect

My hypothesis is that Amazon boxes on the doorstep create more tension in a relationship than bad investment performance.

One person orders something, then the other person sees it on the doorstep, and then the benefit of the doubt is rescinded.

ANOTHER box?

How much did it cost?

P1: What did we get?
P2: I'm not sure what's in THAT one.
P1: You mean you've bought so much you've forgotten what you ordered?

But most Amazon purchases fall in the last one or two $10,000s.

They feel like an easy litmus test for assessing spending, but it's a little bit like using gas prices to evaluate the state of the economy or the president's approval rating.

Just because it's in your face, doesn't mean it's a useful indicator or has to have the last word.

*Thanks to GH for the inspiration on this post!