250 | Permanently Intact

There's an ever-present fear with investing...

What if it all goes to $0?

But once a few important boxes are checked, this isn't really a thing.

Most investment options are more like different apples in the same refrigerated bin than they are different fruits across the produce section.

They all rise and fall together - the biggest ups and downs driven by things we'll never predict.

Up around 20%? So is your neighbor.

Down around 15%? They are too.

Your more is still more, your less is still less - relative wealth always intact.

A lot of marketing dollars are dedicated to making an apple sound like an exotic fruit when it's just a granny smith or pink lady.

And in the impossible event that it all went to $0, you and your neighbor will be more concerned about planting apple seeds than receiving dividends.